idea for the intuitions program was simple: Combine engaging,
unique, photo imagery and contemporary design styling with short,
conversational, to-the-point copy.
result was a breakthrough concept that shattered industry stereotypes
and helped find new markets and distribution channels for American
as one of the most innovative, dynamic and best-selling alternative
programs in years, intuitions knocked 20 years off the average
greeting card consumer age and doubled the number of sales to men.
Showcasing exceptional photography and poignent verse, the program
is responsible for some of the strongest and most original everyday
and seasonal cards in the business.
the following pages are a series of animated vignettes featuring
just a few of the over 1,000 designs created to date. These samples
are themed with selections from the romantic,
and seasonal lines.