The idea for the intuitions program was simple: Combine engaging, unique, photo imagery and contemporary design styling with short, conversational, to-the-point copy.

The result was a breakthrough concept that shattered industry stereotypes and helped find new markets and distribution channels for American Greetings.

Recognized as one of the most innovative, dynamic and best-selling alternative programs in years, intuitions knocked 20 years off the average greeting card consumer age and doubled the number of sales to men. Showcasing exceptional photography and poignent verse, the program is responsible for some of the strongest and most original everyday and seasonal cards in the business.

On the following pages are a series of animated vignettes featuring just a few of the over 1,000 designs created to date. These samples are themed with selections from the romantic, birthday, everyday and seasonal lines.